Weil Advises Freddie’s Flowers on the Investment by The Craftory

Weil advised new client Freddie’s Flowers on The Craftory’s investment in the company. Founded in the United Kingdom in 2014, Freddie’s Flowers is a subscription-based flower delivery service that has quickly grown to become the largest flower box subscription business in the U.K. As a progressive company which champions sustainability and promotes mindfulness, Freddie’s Flowers intends to use the funds to support the company’s rapid growth and international expansion, enhance its range of products and hire new talent, all while amplifying its positive impact.

Based in London and San Francisco, The Craftory is a $375 million global investment house focused on consumer packaged goods brands that positively impact the categories they serve, society and the planet.

The Weil team was led by Private Equity partner Max Oppenheimer and includes Private Equity associates Jamie Macdonagh and Henrietta Wirta.